New garlic guajillo steak from Chipotle is available in the metaverse
Chipotle (CMG) is adding the garlic guajillo steak to its menu as a new meat option for a limited time.
Customers can try the steak at Chipotle locations in the US, Canada, and almost everywhere else starting September 14.
The business said in a news release that the new menu has “a totally new taste profile.” It includes steak slices that have been seasoned with guajillo chiles, lime juice, and hand-chopped cilantro.
Nevielle Panthaky, vice president of cuisine, said in the announcement, “Garlic Guajillo Steak combines the classic craveability of garlic with the appeal of guajillo to make a great protein with a little kick.” “We’re listening to our customers’ requests for exciting new tastes,” she added.
From September 17 to September 25, orders of the new steak made on the Chipotle app, Chipotle.com, and Chipotle.ca will be delivered for free, according to the Newport Beach-based company.
Chipotle Rewards members can get early access beginning on September 13. In its second fiscal quarter, Company said that it had 29 million reward members. Even though sales in restaurants went up by 35.9% for the quarter, 39% of the total income from food and drinks came from digital sales.
Chipotle is the first restaurant chain to add a menu item to the metaverse through the Chipotle Grill Simulator game on Roblox (RBLX).
Fans can go into the kitchen and start working in different Chipotle outfits. Students may learn how to cook the new steak and “virtually taste” it while they are collecting virtual Burrito Bucks.
Also, the first 100,000 Roblox players to finish the grill stimulation will get a coupon they can use on the app to try to win a free “IRL” meal. At 7 a.m., the company will give 25,000 fans codes. 3 p.m. and PT. PT, on the 13th and 14th.
The company has been trying out new products to boost sales. The chicken Asado was added to the menu earlier this year. In August, it said that it would try out a new spicy chicken al pastor dish in Denver and Indianapolis. With a dash of pineapple, the dish is marinated in adobo, Morita, and achiote. The company’s shares are about 10% lower than they were a year ago.